The story is set in 1844 when a group of working-class people from the town of Rochdale came together to change the unfair society they were living in.
Fed up with dishonest and corrupt shopkeepers selling poor quality products at high prices they decide to take matters into their own hands. By pooling the few resources they have, the group manage to get enough money together to open their own shop and pledge to only sell quality, unadulterated products, sharing the profits fairly with their customers.
The shop is only small and stocks just a handful of products like butter, flour and sugar, but the idea itself is revolutionary and the way they do business fundamentally different in its nature.
The tale is particularly powerful as from these somewhat humble and unassuming beginnings it is estimated that there are now 1.4 million individual co-operative enterprises globally securing the livelihoods of over three billion people!
That’s why, today more than ever, the story of the Rochdale Pioneers is one to inspire others to change their own world by making a difference in the society they live in.
Visual Effects , Co-Production Designer and Co-Art Director
Funded by the co-operative and broadcast on Channel 4's Film 4